The merchandise at CUT stores is the latest and of limited edition. A huge variety of international brand products is sold, from Apparel & Footwear to Accessories, categorized under Mix & Match schemes. These are a part of bargains under the rapid retail format, where variety is constant with changing style choices, thereby exceeding customer satisfaction.

Strategically located on the high streets, close to universities and youth hang-outs, the stores boast of truly youthful and high spirited ambience.

The merchandise at CUT - Store, is stacked size-wise, as against brand-wise, which is the standard display format followed at other brand retail outlets.