CUT - Store (A Rapid Retail Concept at Evinix)

CUT is a ‘Many Brand Store’ addressing the young audience between 16 and 35 years housing 61 global brands (Adidas, Puma, Kappa, 454, Purple Wine, Reebok, Lee, Levi’s, Mercedes Benz, to name a few). CUT is an acronym for Comfortable, Urban and Trendy. Evinix is setting up CUT stores (averaging 4000-5000 sq feet) in fast urbanizing young Indian towns.
Company-owned and company managed, the CUT stores are brand selective and sell merchandise across the entire range of Apparel, Footwear and Accessories for young men and women

The principle of Rapid Retail suggests that every merchandise has a limited shelf life at CUT stores. The Rapid Retail business concept embraces the e.t.o.a.d concept i.e. the exact time of awaited departure when the product will move out to the next best price bracket.

With this quick-moving, fast yielding concept, Evinix’s new Rapid Retail business is all about selling lifestyle, setting trends. It’s about cutting through the clutter to provide a great shopping experience to the young customers in the age group of 16 to 35.