CUT, a MaBS (Many Brand Store), addresses the young audience between 16 and 35 years, and is a home to 61 global brands (Adidas, Puma, Kappa, 454, Purple Wine, Reebok, Lee, Levi's, Mercedes Benz, to name a fews). CUT is an acronym for Comfortable, Urban and Trendy. Evinix is setting up CUT stores (averaging 4000-5000 sq feet) in fast urbanizing young Indian towns. Company-owned and company managed, the CUT stores are brand selective and sell merchandise across the entire range of Apparel, Footwear and Accessories for young men and women.

Mix and Match concept, which is the key USP at CUT stores, lets you experience the magic of mixing and discover many styles. On a purchase of a product with a particular colored ‘Mix’ tag, its ‘Match’ comes FREE. Here, you can combine brands like ‘Playboy’ with ‘Miss Sixties’ or a ‘Heusen’ with a ‘Solly’ and enjoy the fashion live. The magic however, doesn’t end at styling, as there is much more to discover.

Strategically located on the high streets, close to universities and youth hang-outs, the stores boast of truly youthful and high spirited ambience.

The merchandise at CUT Store, is stacked size-wise, as against brand-wise, which is the standard display format followed at other brand retail outlets.